Trade fair communication

Press kits, press compartments, contact with journalists

Trade fairs are also essential events for trade journals. Before and after a trade fair, a lot of attention is paid to reporting on exhibitors and their new products in print and online magazines. Focused press releases provide the magazines with all the important details about your trade fair presentation. This includes pre-press mailings, press kits and press compartments at the trade fair, running of press online pages, personal contacts with journalists before, during and after the trade fair.

The website of MM Maschinenmarkt reports on trade fair novelties. The text can be shared via the social media button.

Please see here some examples of publications.

Source: MM EMO online, 18.09.2019